Full-cycle B2B sales
Prospecting, qualification, discovery, proposal, negotiation and closing, owned end to end.
CSO at SM Mondo, owning every deal from first call to contract.
Open to remote sales leadership roles
Hamdija Salkić
B2B Business Development Leader
I build B2B sales pipelines from zero and turn them into revenue for SMEs, software development agencies and AI automation companies. 15+ years across Europe, Russia and the Middle East, with €5M in pipeline built.
- Years in international B2B sales
- 15+
- Sales pipeline built
- €5M
- B2B deals closed
- 50
- New markets entered
- 3
- LinkedIn followers
- 8K+
- Working languages
- 4
How I run a deal, from first research to a growing account
- 1Research
- 2Outreach
- 3Qualify
- 4Propose
- 5Negotiate
- 6Close
- 7Grow the account
About Hamdija Salkić, B2B sales and Go-to-Market leader
Hamdija Salkić is a B2B Business Development and Go-to-Market leader based in Sarajevo, Bosnia and Herzegovina, who builds sales pipelines for SMEs and software development companies. He is currently Chief Sales Officer at SM Mondo d.o.o., a software development agency with 20 developers, where he owns the full sales cycle from first contact to signed contract.
Over more than 15 years, I have sold B2B products and services in four very different markets: consumer goods manufacturing in Russia, LinkedIn personal branding for C-level executives, international hospitality, and custom software development. The common thread is building pipeline where there was none and turning it into predictable revenue: €5M in pipeline built and 50 deals closed.
My approach combines classic sales discipline with modern tooling. I run multi-channel outreach across email, LinkedIn and phone, qualify leads with structured frameworks, and track every stage in a CRM such as HubSpot or Salesforce. AI-powered tools speed up research and personalisation, so more time goes into conversations that close.
I speak English, Bosnian/Croatian/Serbian and Arabic, and have worked with clients across Europe, Russia and the Middle East. I hold a Master of Science in International Relations from the International Islamic University Malaysia (IIUM) in Kuala Lumpur, and an MBA certificate from ThePowerMBA.
What I'm looking forRemote roles as Head of Sales, Sales Manager, Business Development Manager, Account Executive or B2B Marketing Lead, ideally in B2B SaaS, software development or AI automation.
What I bring to a sales team
Six capabilities, each backed by a role where I did the work.
Go-to-Market strategy for SMEs
Market segmentation, ideal customer profile, positioning and a channel plan for launching into new markets.
3 new markets entered, including the DACH region for software services.
Pipeline building from zero
Multi-channel outbound across email, LinkedIn and phone that produces qualified meetings.
10 qualified meetings a month at a 20% conversion rate at Dev Craft Advisors.
Sales team leadership
Hiring, coaching and playbooks that make results repeatable.
Recruited and led a team of 5 sales and marketing professionals.
B2B demand generation
Campaigns, content and personal branding that warm up buyers before the first call.
Grew the MICE segment at Arjaan by Rotana by 40%.
CRM, data and forecasting
Pipeline dashboards, KPI reporting and forecasts leadership can rely on.
Weekly pipeline reporting to senior leadership in every recent role.
Experience
Most recent first. Open a role to see the full scope.
-
Chief Sales Officer (CSO)
Software development agency with a team of 20 developers serving international clients.
- Own the full B2B sales cycle: prospecting, discovery, scoping with the delivery team, proposals, negotiation and contract signing.
- Define the agency's Go-to-Market strategy: target industries, ideal customer profile, positioning and outbound channels.
- Signed 3 deals in Balkan markets.
Show full scope
- Build outbound pipeline through LinkedIn, email and referral partnerships, targeting transport, healthcare and SaaS companies in the DACH region and the local market.
- Translate client business problems into software and AI automation proposals together with technical leads.
-
B2B Marketing Manager & Growth Lead
- Built a qualified B2B pipeline from zero using email campaigns, LinkedIn sequences and cold calling.
- Recruited, trained and led a team of 5 sales and marketing professionals; wrote the outreach playbooks they used.
- Generated 10 qualified meetings per month at a 20% conversion rate.
Show full scope
- Designed audience segmentation and positioning that shortened time-to-close and raised lead-to-opportunity conversion.
- Reported weekly on pipeline KPIs, campaign performance and team productivity.
-
Sales & Marketing Manager
Serviced apartments brand of Rotana, an international hospitality group.
- Developed and ran B2B sales strategy for corporate, travel-agency and long-stay accounts.
- Prospected C-level decision-makers and grew long-term key accounts in new markets.
- Grew the MICE segment (meetings, incentives, conferences, exhibitions) by 40% and generated an additional 1 million BAM in revenue from leisure and MICE business.
Show full scope
- Launched demand-generation campaigns across email, LinkedIn and events, tracked against ROI targets.
- Owned the full funnel from lead sourcing to closing; reported weekly on pipeline health to senior leadership.
-
LinkedIn Account Executive
Agency building LinkedIn personal brands for CEOs and senior executives.
- Ran the full account executive cycle: prospecting, outreach, nurturing, objection handling, negotiation and closing.
- Designed personal branding and authority-content strategies for C-level clients.
- Closed 8 deals for three clients at a 15% close rate.
Show full scope
- Used engagement analytics to refine outreach, increasing qualified B2B leads for clients.
-
Area Sales Manager
One of Russia's largest manufacturers of professional cleaning, household and car-care products.
- Managed regional B2B accounts and expanded the client base through market research and targeted outreach.
- Ran multi-channel sales campaigns to reach key decision-makers and negotiated distribution contracts.
- Achieved quota every quarter and signed 2 new distributors in the region.
Show full scope
- Met or exceeded quarterly revenue quota using data-driven pipeline forecasting.
Toolkit
CRM
- HubSpot
- Salesforce
- Zoho CRM
- Close
- Monday.com
Prospecting and sales engagement
- LinkedIn Sales Navigator
- Apollo.io
- Outreach
- LinkedElf
Marketing
- B2B email campaigns
- LinkedIn automation
- Content marketing
- SEO
Analytics and reporting
- Sales dashboards
- KPI reporting and forecasting
- Excel (advanced)
- SurveyMonkey
AI and web
- AI research and personalisation
- HTML
- CSS
- JavaScript
Education and certifications
| MSc, International Relations | International Islamic University Malaysia (IIUM), Kuala Lumpur, 2010 |
| BSc, International Relations | International Islamic University Malaysia (IIUM), Kuala Lumpur, 2009 |
| MBA Certificate | ThePowerMBA, Spain |
| Advanced Digital Marketing | Google / Udemy |
| Banking Product Sales Licence | Raiffeisen Bank |
| Accounting Certificate | FinConsult |
| Web Development | Websites Workshop (HTML, CSS, Sass, Bootstrap, JavaScript) |
Languages
EnglishNative / bilingual
Bosnian / Croatian / SerbianNative
ArabicAdvanced
GermanA2
How I think about growth
Articles I have published on LinkedIn about sales, growth and personal branding.
Founders
Founder, are you making this common mistake?
A common growth mistake founders make, and what to do instead.
Read the article on LinkedIn SalesRev up your sales: 5 budget-friendly steps for startups
Five practical steps startups can take to grow sales without a big budget.
Read the article on LinkedIn ConversionConversion tips for cash-strapped startups
How startups with little money can turn more of their leads and visitors into customers.
Read the article on LinkedIn HospitalityBuild a hospitality funnel through email and a loyalty program
How hotels can use email and a loyalty program to win direct bookings and repeat guests.
Read the article on LinkedIn Personal brandingPersonal branding on LinkedIn
How professionals and executives can build authority and attract opportunities on LinkedIn.
Read the article on LinkedInQuick answers for recruiters and hiring managers
Who is Hamdija Salkić?
Hamdija Salkić is a B2B Business Development and Go-to-Market leader based in Sarajevo, Bosnia and Herzegovina. He is Chief Sales Officer at SM Mondo d.o.o., a software development agency, and has 15+ years of international B2B sales experience, with €5M in sales pipeline built and 50 deals closed.
What roles is Hamdija open to?
Remote roles as Head of Sales, Sales Manager, Business Development Manager, Account Executive or B2B Marketing Lead, preferably in B2B SaaS, software development or AI automation.
Does Hamdija work remotely, and in which time zone?
Yes. He has worked remotely for international teams since 2022 and is based in Central European Time (CET, UTC+1), overlapping with European, Middle Eastern and US East Coast business hours.
Which industries and markets does he have experience in?
Software development and AI automation services, hospitality, LinkedIn personal branding, and consumer-goods manufacturing, across Europe, Russia and the Middle East.
Which languages does he speak?
English (native/bilingual), Bosnian/Croatian/Serbian (native), Arabic (advanced) and German (A2).
Which sales tools does he use?
HubSpot, Salesforce, Zoho CRM, Close, Monday.com, LinkedIn Sales Navigator, Apollo.io and Outreach, plus AI tools for research and personalisation.
How can I contact him?
By email at salkic.hamdija@gmail.com or on LinkedIn at linkedin.com/in/hamdijasalkic.
Hiring for sales or business development? Let's talk.
I reply to every recruiter and hiring manager within 24 hours. Send a short note about the role, or download my CV first.